It's got a sleek look, a neatly organized homepage and the conservative muscle of Patrick Tuohey and Jay Barnes.
When surveying the blogosphere, the problem isn't the lack of diverse voices. It's trying to find the credible, well-reasoned venues that bring worthwhile thoughts, analysis or new information to the debate.
As blogs have proliferated, they've seem to become more partisan. Nationwide, they're also more liberal blogs out there than conservative blogs.
In Missouri, while there are several conservative-leaning blogs, not one has had the staying power of Fired Up, the go-to website for the Democratic perspective. Fired Up posts more regularly and is cited more by mainstream media blogs than its counterparts. Conservatives might be tempted to say that's because the mainstream media is liberal.
But it may say more about the lack of one cohesive blog that represents the Missouri Republican Party.
Tuohey said he decided to start The Missouri Record after participating in the 2006 and 2008 election cycles. He said he observed that people in Missouri have few places to go to either write about their own views or read about the political views of others.
"Campaign sites depend on the fortunes of the campaign and then are focused on a single issue and blogs are often nasty and authored by just one person," Tuohey said. "Several blogs are run by consultants who just act as shills for their clients."
Tuohey said the Record is designed to be a "perpetual and statewide op-ed page of a newspaper, independent of any campaign, party or client."
If Tuohey's stated goal remains pure, that would be a welcome departure. In fact, he won't even call his website a blog. "Although the Record has a blog attached to it, I think it is the least of our offerings," he said.
In the coming weeks, The Record hopes to interview freshman House members from both sides of the aisle and all of the candidates to fill Sen. Kit Bond's seat.
But he said not to look for it to become the conservative answer to Fired Up.
"I don't care for Fired Up's model for several reasons. First, they publish under pseudonym, something we have committed to not do. Second, Fired Up prints personal attacks which I don't care for, and third, Fired Up is so rabidly partisan that it really brings nothing of value to readers, save for making like-minded partisans more angry," Tuohey said. "When you visit Fird Up, you already know what you are getting."
Asked for a response, Fired Up's Sean Nicholson said Tuohey's dislike of Fired Up may be related to his website's reporting "that his efforts on TABOR (Taxpayer Bill of Rights) were not a Missouri-based effort, but were instead an Astroturf group based on behalf of New York millionaire Howard Rich."
He added that "a significant portion" of the Fired Up community posts under their own names, and that the decision is left up to the individual user.
Despite their ideological differences, Nicholson said he welcomes The Record to the debate. "If he is trying to build a conservative counterweight to Fired Up, we wish him the best. It'll be the fourth of fifth try," Nicholson said.
Tuohey said he wants to attract a readership that comes for the quality, not because they can guess the content. "Although the three directors who run The Record have a right-of-center worldview, we will publish well-written pieces with which we disagree," Tuohey pledged.
Now just imagine a world where Record contributors could submit the occasional response to appear on Fired Up and vice versa.
Now that'd be content we'd all be interested in.