Showing posts with label Poynter. Show all posts
Showing posts with label Poynter. Show all posts

Friday, June 08, 2007

Why The Media Need to Work Harder With the Right

Republicans are more skeptical of the mainstream media than Democrats.


That's not news.


It begins at the top and trickles down. From Washington, to Jefferson City to Springfield. While it's not an absolute truth, it's certainly the trend. It includes Republican elected officials, candidates, staffers, all the way down to G.O.P. voters . . . they're just more wary of the media, and put up a larger shield when around us, than Democrats do.


I know a Democratic lawmaker in Jeff. City that invites me into his office, and feels very comfortable talking shop and dishing dirt. I know a Republican lawmaker in Springfield who has purposely avoided on-camera interviews with me, and wants his questions in advance.


Maybe that's our fault. I'd argue that, it partly is. All of us -- as a media entity -- can share the blame. But this is less about blame and more about repairing what's wrong.


The discussion I'd like to share with you is how we as the media need to do a better job improving relations with the Republican party as a whole.


Or at least, that's the opinion of The Des Moines Register political columnist David Yepsen, who made the comment during a discussion about how campaigns use the media at Drake University.


"We have to work harder with conservatives to earn their trust than we do with liberals," Yepsen said during the discussion. "It's a tougher time to deal with the right because of the perceived bias, and we have to go the extra mile with them," he added.


Yepsen said his challenge is dealing with Republicans who distrust his paper because of its liberal editorial page. But he made a larger point about how to deal with conservatives, and how it can improve relationships, and eventually -- coverage for viewers and readers.


"Democrats look at the press like, we can work with you. Republicans look at the press like -- you are going to screw me," said Matt Dowd, former Republican strategist.


Dowd agreed with Yepsen that the Republicans distrust media. He said it's not good for their campaigns to do so-- and added that in many instances, the G.O.P. doesn't help itself by hammering the mainstream media at every turn.


But the problem, as identified by the panelists, is not political bias. It's more of a perspective bias, a lifestyle bias.


And a lot of that taps into faith.


The majority of mainstream media types don't go to church multiple times a week. But a good portion of Republicans do. So Dowd said, that when "you talk about with faith with a reporter, they sometimes look at you like you are from Mars, and that's a problem."


Yepsen said he attended more church services while covering Pat Robertson than he did ever on his own. But he said it helped him learn about Robertson, and respect the man and the candidate.


"I respect these guys, and the Evangelical movement. They are a force. And while we're back here snickering about people who go to church three times a week, they're out electing Presidents," Yepsen said.


Yepsen said that he's had to spend more time with Republican campaigns in the past to earn their trust. "I said, I don't care what my op-ed page is writing. I want to learn more about you. I've got a clean slate and an open mind, let me in," Yepsen said.


In most cases, he said it has worked. But not without time and trust.


Some in the audience said the media shouldn't have to bend over backwards and give special treatment to the right. It certainly sparked a debate about how pressure from the right's "liberal media" mantra impacts newsroom decisions.


In the national newsrooms I've heard about and encountered around the country, there's no doubt that most of the people lean left. But that can't be said for the Springfield newsroom I work in now. In fact, there's some evidence that newsrooms are more worried about being pegged with "a liberal bias." And that's not good for coverage decisions either.


The argument I would make is that the media could do a little work on its p.r. relations with Republicans. Not special treatment or coverage. But talking about the elephant in the room is a start.


It's not good when Republican legislators don't call me back (and the rumor in the Capitol is that they do it on purpose.) But is it my own fault? The hard right critics will answer passionately "yes."

Arguing this point is fruitless. Refuting the partisans is a waste of time. It really does me no good professionally to hold or present a bias. My job only works if I talk to each and every side. Every time a person cries fowl of "bias" just because the story they are reading doesn't fit what they want to believe -- that person loses credibility. And that hurts that particular side's argument. But I've also learned that many times you must ignore the hard partisans claims to break through the real issue.

So my pledge as a journalist is to work harder with those lawmakers, staffers, politicos (on both sides -- but mostly on the right) who have a distrust, fear or other issues with the media . . .


. . . as long as those people pledge to understand the job I have to do, and can work towards respecting the work the media does- rather than taking the easy way out, and dismissing or bashing it.

Romney, The Real Thing?

A new poll conducted FOR Mitt Romney's presidential campaign shows the former Massachusetts Governor doing quite well (gasp!) in the state of Iowa.

It shows Romney leading Rudy Giuliani 29%-12%.

Sure, it's his poll.

But the Des Moines Register's pollster thinks Romney is doing well in Iowa right now.

During a discussion on how to cover polls at Drake University in Des Moines, pollster Ann Selzer said Romney has tracked well in her own polling for The Register.

"Romney's the real thing right now," Selzer said. "There's a lightness we're finding in (John) McCain's support. He has more independents and younger voters, groups which aren't as likely to go to caucus in Iowa. We label his support as more 'probable' than 'definite.'"

Is The Ames Straw Poll A Sham?

With all the hub-bub flying around about Rudy Giuliani and John McCain dropping out of the Ames straw poll in August, I must point out something that a former prominent Republican official in Iowa told me this week:

The Ames straw poll was always kind of a sham.

Ronda Menke, an associate professor of public relations at Drake University, and a former Iowa G.O.P. chair, said the Ames straw poll has historically been overrated.

"It's such a sham. It's just a fundraiser for the state party, and the national media comes and covers it," Menke said during a panel discussion at Drake University in Des Moines this week.

In 1988, when Pat Robertson was running for president, Menke said Robertson asked the state party to not talk about ticket sales before the event.

It takes tickets to get into the Ames straw poll and vote. So the theory goes, the candidate who buys the most tickets and brings in the most people . . . wins. In other words, if you are willing to drop the big 'Mo, you can produce a good showing.

It may measure organization, but that format certainly doesn't measure passion.

"They bought that straw poll," Menke said of Robertson's campaign.

"And they didn't want the press to know it," she added.

Wednesday, June 06, 2007

Vilsack: Change The Debate Formats

DES MOINES -- Former Iowa Gov. Tom Vilsack said journalists should change the formats for presidential debates. He said instead of sticking 10 candidates on one stage to discuss a variety of issues, a media organization should put together a format the provides multiple opportunities for fewer candidates to share the stage and delve deeper into issues.

"Individuals would get more time this way," Vilsack said.

The former Governor also said that instead of covering every issue in each debate, candidates should agree to a series of issue debates. "One debate on Iraq, one debate on healthcare, one on taxes," Vilsack suggested.

"The problem is every debate we spend the first hour on Iraq, because the media says that's the issue. And I would argue there is less disagreement about Iraq than other issues, " Vilsack said.

Political strategist Matt Dowd agreed with Vilsack that the debate format is broken.

"When you put 8 Republicans on the stage together, it makes the media focus even more on only the top three," Dowd said.

Does Iraq Get Too Much Coverage?

DES MOINES -- Former Iowa Gov. Tom Vilsack said the mainstream media focuses too much of their time on Iraq while covering the 2008 presidential campaign.

Vilsack made the comments during a taping at Iowa Public Television event, in conjunction with a Poynter Institute Journalism Conference in Des Moines this week.

The panel discussion focused on politics and the media and what journalists need to do to better cover the 2008 presidential campaign. Tom Rosenstiel, the director for the Project for Excellence in Journalism moderated the discussion.

"The media is so fixated on Iraq, they aren't paying attention to other issues," Vilsack said. "THere are issues beyond Iraq that are more important to the future of this country."

Matt Dowd, a former chief strategist of George W. Bush, also said he was "no longer a Republican strategist," during the panel discussion. Dowd also criticized the mainstream media for focusing on conflict. He said journalism has a role "of healing the country." He said journalists should spend more time on trying to focus on issues that help heal rifts between groups.

"Journalists have a place to be a referee in the process and not just give equal weight to all sides, but try to arrive at the truth," Dowd said, advocating that journalists should not only cover facts, but offer conclusions.

The editor of the Des Moines Register, Carolyn Washburn, said she wasn't so sure that journalists should be taking that role.

Vilsack said part of the problem is that local stations do not have the proper resources to go into depth and cover issues properly.