Saturday, March 28, 2009

Judge Allows Group to Run Anti-Ameren Ad



A judge ruled Saturday that a group fighting Ameren's plan to raise power rates could air television commercials during Missouri's NCAA tournament game Saturday.
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FERAF or the Fair Electricity Rate Action Fund is fighting Ameren's proposed rate plan. The group announced a judge rejected Ameren's temporary restraining order to block their commercials. Ameren argued the public would be "confused" by the ads, but a U.S. District Court judge rejected that complaint.

"We are gratified that the court agreed with us on this important issue and that we can continue to communicate directly with Missourians regarding Ameren’s proposed rate hike plan,"said FERAF spokesman Gregg Keller. "Ameren’s rate hike plan will cause Missourians’ monthly utility bills to go up by as much as 40% and is guaranteed to cost Missouri jobs during difficult economic times and our advertisements accurately reflect these facts," Keller added.

WATCH THE COMMERCIAL HERE

According to the St. Louis Business Journal, in January, Missouri regulators approved an electric rate increase of $162.6 million. But Ameren has argued that increase will still fall short of paying for rising operating and financing costs.

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