Sunday, April 06, 2008

Study: More Get Political News Online

A Pew Research Center study shows Americans are turning increasingly to online sources for election coverage.

April's Atlantic Monthly reports on a study predicting the obvious -- a broader role for the Internet in Campaign 2008.

Inside the numbers reveal that while television remains king of political news, the percentage of people who say they get most of their news about the election from TV dropped from 68% in 2004 to 60% in late 2007. Those who reported they turn primarily to the Internet for news about the presidential candidates more than doubled, from 6 percent in 2004 to 14% in late '07.
Atlantic reports that the Internet also gets slightly higher marks for objectivity. 45% of people who get their news online believe that Republican and Democratic views get roughly equal attention on websites and blogs, whereas 41% of Americans feel the same way about general media coverage of the campaigns.

Still, it looks like a majority of web-users go to the same sites for their political news with MSNBC, CNN and Yahoo News sites topping the list.

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